What this step involves
MLS exposure is table stakes. Winning listings drive additional traffic through social media, yard signs, neighborhood networks, and timed open houses. Each of these is purchasable independently.
How to do it yourself
DIY Path
- Post on Nextdoor — neighbors often know who's looking to move into the area
- Share on Facebook Marketplace (free, high traffic for real estate)
- Put up a yard sign with your contact info — 20–30% of buyers drive neighborhoods first
- Post Instagram reels walking through the home with relevant local hashtags
- Run a $100–$200 Facebook/Instagram ad geo-targeted to buyers within 5 miles
Common pitfalls
What goes wrong
- Relying only on MLS: Active buyers use agents and MLS. But motivated buyers also scroll social and Nextdoor.
- Open houses without prep: An unprepared open house can hurt more than help — make sure the home is show-ready first.
- Ignoring buyer agent outreach: Email local agents with your listing — they have pre-qualified buyers.