The OwnSold philosophy: You are capable of doing more than you think. Every step here shows you the DIY path first. Hiring a specialist is always a convenience, never a requirement — and you stay in control either way. Compare the real costs so you can make informed choices.
Select your state above to see state-specific legal requirements, disclosure rules, and transfer taxes at each step.
Home Preparation
Decluttering, staging, repairs, curb appeal
Pricing Strategy
Comps research, pricing tools, market analysis
Photography & Video
DIY phone tips, pro photos, drone, virtual tours
Listing Creation
Writing descriptions, MLS access, Zillow placement
Marketing
Social media, flyers, signs, open houses, paid ads
Showings & Open Houses
Scheduling, safety, presentation, feedback
Receiving & Evaluating Offers
Understanding terms, contingencies, what to look for
Negotiation
Counter-offers, inspection responses, strategies
Legal & Paperwork
Contracts, disclosures, title work
Financing & Buyer Qualification
Understanding buyer financing, pre-approval, appraisals
Closing Day
Final walkthrough, closing costs, what to expect